With the “new normal” shifting back to pre-pandemic status (or maybe the “new-new normal”) and trade shows and conventions starting to take place in person again, you are going to need a combination of tried and true items in addition to some updated swag that reflects the current rules and restrictions for conventions and gatherings. 

Booth & Display Ideas

Other than the need to keep some distance, chances are that your booth setup itself will not be changing all that much.  However, choosing the right items and materials can help keep your booth clean and safe.  Using easy to client banner shields or materials that can be easily wiped down, will add some ease and safety to your setup and breakdown routine. Custom table throws now come in washable fabrics that you can throw in your washing machine to ensure they a clean and new for each event. Hanging, tabletop, and even rolling shields can give your employees in tight booths a little added security from visitors. 

Signage

Having clear signage is the easiest way to make any new convention expectations known to people visiting your booth. We can offer both stock options as completely custom solutions to communicate any message that you need to convey. From directional and instructional signage to branded and information signage, we can help. 

Keeping Employees Safe 

Making sure your employees stay safe and healthy while they are representing your company isn’t just the right thing to do, it is also good for business. It can save you on sick pay and temporary employees as well as reflect positively on your company with employees and potential clients alike.  Branded masks, face shields, sanitizer, and other PPE products keep your employees safe while letting your audience know that you care.  There are now even options for sanitizer attachments to displays and banner stands so that your sanitizing station can blend right into your booth. 

Timely Swag

Choosing items that your audience will use and want to keep is the key to a successful promotional products strategy.  Items that are used frequently like sanitizer and masks will continue to be a big hit as people start going to conventions and events for the first time in over a year.  Consider sanitizer that is on a carabiner or lanyard so that your recipients don’t have to reach into their purse or briefcase before sanitizing their hands.  It also offers the added bonus of hanging outside a bag or tote as a tiny advertisement for your brand instead of being tucked away and hidden.  Speaking of visibility, masks are another item that is always on display and aligns your brand with safety.  Lanyards including ones for touch-screen phones, and other items that allow the user to actually touch as little as possible are also good bets for promotional giveaways.  

Rethinking Your Sample and Swag Strategy 

Do you want to socially distance as much as possible and avoid physically handing out items at an event?  We have solutions for that!  Just gather attendee information and we can order, warehouse, and fulfill your swag for you!  Whether your conference is in person or virtual, we can send your branded merchandise directly to your recipient’s door!  From individual easily mailable items that fit in an envelope or on a postcard to entirely branded kits of any size, we can be your single-source solution provider. 

Whatever you decide is the best way for your company to get back into the swing of conventions and trade shows, ABC is here to help.  If you can Imagine a convention plan, we can Create it in order to Engage your audience.